Department of MBA

PMI, ASQ

Operations, Technology Management, Supply Chain, Business Analytics, Strategic Management, Quality Management, Project Management

Finance

Society of Experimental Finance

• Examining the effect of social entrepreneurship on organizational sustainability of social enterprise: a quantitative evidence from emerging markets"" in Journal of Entrepreneurship in Emerging Economies, Jan 2026, ISSN: 2053-4612, https://doi.org/10.1108/JEEE-11-2024-0511.
• The Role of Networkability and Personal Inclination of Women Entrepreneurship Towards Additive Manufacturing Start-Ups for Mining Industry in Bengaluru City: An Empirical Approach” in Journal of Mines, Metal and Fuels, 71(12D): 243-256; 2023. DOI: 10.18311/jmmf/2023/47324.
• Socio-Economic Status Of Particularly Vulnerable Tribal Groups (Pvtgs) In Karnataka: A Comprehensive Study” in Journal of Namibian Studies: History Politics Culture, Volume 36, pg no 156-165, September 2023, https://doi.org/10.59670/jns.v36i.4983
• The Impact of COVID-19 on the Socio-economic Indicators of the Selected Asian Countries” in India Quarterly: A Journal of International Affairs, Sage Publications, Volume 78, Issue 01, pg 28-46 March 1st 2022. https://doi.org/10.1177/09749284211068162.
• A Socio-Economic Disruptions of COVID-19 Outbreak on Selected Asian Countries” in Journal of Huazhong University of Science and Technology, Volume 50, Issue 06, June-2021. ISSN: 1671-4512.

• Received the best educator and researcher award from The Golden Aim Awards from Dygeneric
• Received 1st place in Reboot Programme Faculty Hackathon 

Management and HR

NHRD (National Human Resource Development ) NIPM (National Institute of Personnel Management) ICM (Indian Commerce and Management.

• Catalysts and Constraints: A Comprehensive Review of G20 Countries' Performance in Financial Stability, Climate Change Mitigation, and Sustainable Development (2023) 10.1088/1755-1315/1375/1/012002
• AI Tools Adoption and Utilisation Impact: Extending TAM Framework and Exploring Relevance to Job Performance Among Bengaluru IT Professionals 10.1007/978-981-96-7434-3_11
• Mapping the Landscape: Key Contributors and Trends in Green Consumer Behavior Research 10.52783/jier.v4i3.1511
• Understanding AI Adoption: The Mediating Role of Attitude in User Acceptance 10.52783/jier.v4i2.975
• Opinion Analysis among the IT employees on Four Day Work Week and Assessing its impact on Organizational Productivity 10.5281/zenodo.10909486

Accounting, Finance & Taxation

NHRD, IAA, AIMA

• Published Book Chapter titled “ The Impact of Behavioral Biases on Stock Investment Decisions: Evidence from Bangalore, India” in Studies in Systems Decision and Control, ISSN: 21984182 21984190, DOI: 10.1007/978-3-031-85898-7_17
• Published a paper titled “Impact of Demographic Factors on Emotional Behavioral Biases of the Individual Investors: Empirical Study on Indian Stock Market” in the Migration Letters 21(6), 2024, ISSN: 1741-8992, Doi: 10.59670/ml.v21is6.8381.
• Published a Book Chapter titled “Transforming Healthcare with Industry 4.0: The Impact of Social Media on Mental Health” in the CRC Press - Taylor & Francis Group, 2024, ISBN: 9781003317456, Doi: 10.1201/9781003317456.
• Published a paper titled “Impact of Demographic Variables on Cognitive Behavioral Biases of An Investors and their Investment Decisions” in the European Chemical Bulletin 12(10), 2023, ISSN: 9881 –9889, Doi: 10.48047/ecb/2023.12.10.700.
• Published a Paper titled “A Study on Pet Health Insurance and Its Impact on Owners Spending for Veterinary Services With Reference to Mysuru City” in Journal of Survey in Fisheries Sciences 10(1), 2023, ISSN: 3413-3425, Doi: 10.53555/sfs.v10i1.1486.

Marketing

• The research paper titled " Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response" was published in the journal "Vikalpa: The Journal for Decision Makers" (Indexed in SCOPUS) by the IIM - Ahmedabad in June 2023.
• The research paper titled "Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective" was published in the journal "IIM Kozhikode Society & Management Review" (Indexed in ABDC Category C and SCOPUS) by the IIM Kozhikode in June 2021.
• The research paper titled "Mediating Role of Job Satisfaction on Turnover Intentions and Job Mismatch Among Millennial Employees in Bengaluru" was published in the journal "Business Perspective and Research" (Indexed in ABDC category C ans SCOPUS) of the K.J. Somaiya Institute of Management, in April 2021.
• The research paper titled "Ghee with Glee: A Study of How Consumers Evaluate Product Packaging" was published in the journal Metamorphosis of the IIM-Lucknow in December 2018.

Have completed 4 certifications under Swayam MOOCS Courses with 70 and above scores.

Marketing, HRM and General management

• Effects of Novel Corona Virus -19 Pandemic on Consumer Durables Stock Market with Reference to Indian Context,” Published in Kanpur Philosophers: International Journal of humanities, Law and Social sciences, ISSN 2348 – 8301, Vol. VIII, Issue 5 :2021. (UGC care Approved).
• A Study on Investors perception towards investing in Domestic and Foreign Stock Market” Published in Anvesak, ISSN: 0378 – 4568, Vol. 51, No. 02(VI): July – December 2021, UGC Care Group – 1, Peer Reviewed, bi-annual Journal.
• Has Published research Paper titled” Review of Literature on Analysis of Volatility in Indian and International stock market” in International Journal of Multidisciplinary Research Review (IJMDRR) peer reviewed and refereed journal, Volume -7, Issue-12, December 2021, pp.245” Print ISSN:2395-1877. Online ISSN: 2395-1885, Impact factor :6.089.
• Presented paper on” From novelty to narrative: investigating the influence of storytelling on consumer interpretation of innovation brand offerings” in annual International Marketing conference, weschool , Bengaluru , Ignite 2026 held between 22/1/26 - 23/1/26 .(Looking forward for publication)

Statistics, Operations Research, Business Analytics, Aptitude and Productions and operations management

Human Resource Management

• ABDC - Category B journal Advances in Consumer Research

Business IT

Young Scientist award in Dairy Business Management by International Multidisciplinary Research Foundation at 107th International Conference, 2019

Economics, Business Analytics &General Management

• An investigation into Mobile Augmented Reality Applications and its influence on Patronage intention towards Fashion brands: A Rural Customers’ Perspective
• Price Behaviour and Linkages: A Case Study on Potato
• Livestock production zones in Karnataka based of resource endowment
• Estimation of Demand Elasticity for Food Products in Karnataka
• Demand growth and Business opportunities in dairy sector – A Regional analysis

Finance

• Exploring the Moderating Role of Social Media Platforms in Sustainable Investing: A Theoretical Extension of TPB Approach. Journal of Informatics Education and Research, 5(2), 5677-5691.
• The Theory of Planned Behavior and Green Investment: A Behavioral Perspective on Individual Investors. JNNCE Journal of Engineering and Management, SP04, 316–325. https://doi.org/10.37314/JJEM.SP0436
• Quantitative Analysis of NBFCs Contribution to Financial Inclusion through Peer-to-Peer Lending in India.Journal of Dalian University of Technology, 32(11), 87-101.
• Measurement of the Progress of Financial Inclusion in India. Solovyov Studies ISPU, Volume 71, Issue 10, 2023. Page No: 256-273.

MBA (PhD)

Accounting, Finance, Derivatives, Tax, GST

• Published Book Chapter titled “ The Impact of Behavioral Biases on Stock Investment Decisions: Evidence from Bangalore, India” in Studies in Systems Decision and Control, ISSN: 21984182 21984190, DOI: 10.1007/978-3-031-85898-7_17
• Rohit B, Channakeshava H C, Bhavya VM. “Driving Financial Inclusion in Bhata’s Amrit Kaal: The role of Digital Payment Platforms and Embedded Finance. ISBN 978-93-48859-98-3, DOI: https://doi.org/10.9734/bpi/mono/978-93-48859-98-3/CH26 Page No. 315 - 329
• MonicaM, Suhas patel, G. Ramanaiah, Channakeshava H C, and Bhavya VM, “Fostering Employee Relations through communication Practices: Creating a culture of Trust, sharing and transparency. ISBN 978-93-48859-98-3 https://doi.org/10.9734/bpi/mono/978-93-48859-98-3/CH21 Page No. 406 – 418.

Finance and General Management

• Book Chapter: Strategies for Promoting Gender Equality in Technology-Driven Industries